Espoon Hissi Oy, a full-service elevator maintenance company, wanted to upgrade its corporate identity at the same time as the organizational reform.
We at Design Reform have a long experience in building and updating corporate identity.
Renewal began by organizing a joint workshop day in October 2011. Workshop identified the need, objectives and timetable for the reform.
We carefully went through the services offered by the company, the opportunities and challenges of the future, and the existing communications and marketing materials. As a result of the idea-rich day, several new guidelines were found for improving business efficiency, customer service and communication.
One example is the financial service provided by Espoo Elevator for modernization projects. During the brainstorming phase, a number of different solutions were bravely tested. The brand reform eventually led to a light upgrade.
When updating a brand, you often want to keep in touch with the form language of the old brand. So did the Espoo Elevator logo. By changing the layout and spelling, the brand has a much more modern look.
The website was redesigned to be more marketable in structure and content. New content areas include: sections for housing associations and planners. Modernization and financial services were also raised more prominently.
In addition to the site, we designed the company with a new look with service symbols, form sets, car tapes and brochures.