With the help of new technology, Neurotar offers in vivo imaging using new multiphoton technology. The target group of the company is biotechnology and pharmaceutical companies, as well as animal research groups.
Our graphic team started the project by mapping the Neurotar marketing and communications materials. The message they conveyed did not reflect the image of a high-tech company. They wanted a clear, high-tech identity that captured the company. We started the project with a good cookie for brainstorming a new corporate image. The first presentation offered a few different logos of identity options applied to the business card, brochure and web view. The selected line was finalized into a spectacular set comprising of branding, color and typography, imagery, brochure, business cards, website and powerpoint template.
The work was completed within about a month of the start-up tax. The project was driven by Neurotar’s highly motivated attitude and well-prepared manuscripts and texts. Strong trust between the designer and the customer creates good conditions for future cooperation.